Nina Wynn Pro-Shop for certified, professional, & authorized retailers

Permanent Jewelry business is dead

Oh, the persistent whispers that "permanent jewelry is dead"—such a charming notion, isn't it? This idea typically emanates from the luminaries who, shockingly, invest the least in the permanent jewelry sector or lack the basic creativity to grasp its nuances. Let's set the record straight: permanent jewelry isn't just passing through; it’s unpacked its bags and is here to stay.

Google Trends Spills the Tea: For the uninitiated dabbling in Google Trends, you might have noticed that "permanent jewelry" as a search term has only popped up in the last two years. Before this, it was practically invisible—maybe a blip here and there but nothing substantial. Let’s reminisce about the days, say five years ago, when our little piercing shop dabbled in permanent jewelry to the sound of crickets. Flash forward, and now, traffic for permanent jewelry trumps that of piercings by a factor of three. So much for being a fleeting fad, right?

Today May 11th. Mother's Day weekend and our Google Ad with all of the related search words to Permanent Jewelry within the 12-mile radius of our shop has 3160 searches in a single day. (see image below) 

 

The Consumer Obsession: Ever chatted with someone sporting a piece of permanent jewelry? They’ll rave about it. This magic piece of metal has turned casual admirers into full-blown jewelry aficionados, and even the skeptics are jumping on the bandwagon. Our store’s other jewelry sections should send thank you notes to permanent jewelry for all the attention.

TikTok, the Trendsetter: Ah, the power of TikTok—on the brink of a ban yet worth potentially trillions—has transformed gen Z shoppers into devout jewelry enthusiasts. Our polls show that these young consumers are itching for some permanent bling after scrolling through their feeds. Who knew a social media platform could wield such influence?

All About Permanent Rings, Anklets, and Necklaces: It seems our clients can’t get enough of the rings and anklets. Necklaces? A rarer choice, but they had their moment in the sun last summer. This year, it’s all about the rings.

In conclusion, reports of the demise of permanent jewelry are greatly exaggerated. Are you tempted to add an easy $25k+ a month to your business? Reach out for a consultation, and let’s keep this "trend" thriving.

Looking for the #1 Permanent Jewelry Training? Check out our course 

 

 

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