Hey everyone! June has been an absolute whirlwind for us, and I couldn't be more thrilled about how things are shaping up. We're diving back into the trade show scene, and the excitement is palpable. With the growing popularity of permanent jewelry and piercing jewelry, our designs are in high demand. Traditionally, we've been a jewelry brand showcasing at jewelry trade shows, but now we're expanding our horizons into industries that embrace the fusion of service and retail. And guess what? All roads led us to Vegas this June!

I often joke with friends that I have a residency in Vegas as a Jewelry Designer. Some get it, some don’t, but hey, whatever helps me justify being in the city during its hottest month! And honestly, having Gordon Ramsay Burger Bar at Planet Hollywood nearby doesn’t hurt!

Kicking Off with PJX

We started June at the Permanent Jewelry Expo (PJX), hosted by our welding machine partner, Sunstone. It was fantastic meeting so many talented PJ artists and hearing their feedback on our latest designs (which, by the way, aren’t dropping online just yet—stay tuned for the next blog!). I had the honor of speaking at PJX, sharing my experiences and knowledge with both new and established permanent jewelry providers. This annual event is quickly becoming one of my favorites.

Next Up: IBS-Vegas

Our next stop was the International Beauty Show (IBS), where we had two booths and a team of six. This was our biggest presence since 2018, and it felt amazing to be back in full swing after Covid had paused many of our trade show activities. The energy was electric, and we onboarded some incredible new studios. We can't wait to see their success stories unfold!

Finally, APP

The highlight of the month was undoubtedly the Association of Professional Piercers (APP) SafePiercing.Org conference. Ever since I started designing my piercing jewelry collection, exhibiting at this event has been a dream. APP attracts the most trusted and quality piercing shops, and being part of this community was incredibly rewarding. Our piercing jewelry, which comes with a lifetime guarantee, was well received. The warmth and encouragement from this community were heartwarming, and it was wonderful to see piercers excited about adding permanent jewelry services to their shops. I made some amazing friends and am so excited to continue expanding my piercing jewelry collection.

Looking Forward

I can't believe we're only six months into 2024, and we've already achieved so many milestones. Here's to the rest of 2024 and beyond. And, of course, Happy Fourth of July!

Cheers, Nina

P.S. Matt and I are planning to have some good fun tonight in downtown Denver. If you happen to see us, come say hi—we might be celebrating our success a little goofily!

Course I taught at PJX:

"Sparkle & Scale: The Art of Raising Your Average Sale with Natural Gemstones & Diamonds"

Course I taught at IBS 

Permanent Jewelry Intro

Join us for an introduction to the world of permanent jewelry, one of the fastest-growing trends in the service retail fusion market. The "Permanent Jewelry Intro" course is designed to equip aspiring entrepreneurs and established retailers with foundational knowledge about this lucrative business opportunity.

What You Will Learn:

• Why Permanent Jewelry?: Understand the rising popularity of permanent jewelry and how it meets the modern consumer's desire for personalized and lasting pieces.
• The Trend: Dive into current market trends, consumer preferences, and the potential for substantial revenue growth in the permanent jewelry sector.
• Selecting the Best Welding Machine: Gain insights into the various types of welding machines available, their features, and how to choose the right one for your business needs.
• Materials and Supplies: Learn about the essential materials and supplies needed to start offering permanent jewelry, including tips on sourcing high-quality metals and tools.

Benefits of Attending:

• Expert Knowledge: Acquire a solid understanding of the permanent jewelry industry from experienced professionals.
• Market Insights: Stay ahead of industry trends and consumer demands to effectively position your business.
• Resource Efficiency: Learn how to minimize startup costs by choosing the right equipment and supplies from the get-go.
• Networking Opportunities: Connect with like-minded entrepreneurs and industry experts who can be valuable resources as you start or expand your business.

This introductory course is a must-attend for anyone interested in adding a high-margin, high-demand service to their business portfolio. Whether you're looking to introduce a new product line or expand your existing offerings, "Permanent Jewelry Intro" will provide you with the insights and tools needed to succeed in this exciting field.

Nina Nguyen Iles

With a professional journey spanning over 25 years, Nina has honed her skills to perfection, mastering the nuances of jewelry design. Her dedication and talent were recognized on a prestigious platform when she was awarded the JCK Luxury Jewelry Design Award in 2019, a testament to her exceptional work in the field.

In her class permanent jewelry intro, Nina brings a wealth of knowledge and practical experience. Participants will benefit from her comprehensive guidance on various aspects of the business. 

With Nina's extensive background and proven track record, attendees of her course can expect to receive invaluable advice and skills, empowering them to excel in the world of retail & service fusion of permanent jewelry.